Road Safety is an area of great concern – almost a threat to humanity. Realising this, JK Tye has been doing its bit to create awareness about the Road Safety, in different sections of society, across the country. Regular road safety campaigns on major highways, expressways and in metros, in association with various authorities, are conducted across the country, and literatures have been made available at large scale. Every year, under the aegis of the Ministry of Surface Transport, JK Tyre, partners with the Delhi Traffic Police to celebrate National Road Safety Week, to convey the message of road safety to Delhi citizens. In fact, our commitment to road safety awareness was taken to highest level, where JK Tyre has even involved the Parliamentarians - the lawmakers of the nation. In 2012, JK Tyre partnered for the third time with the Constitution Club of India and organised a ‘Car Rally of the Parliamentarians’. The theme of the Car Rally was “Safe Driving”, which yet again emphasised the importance of road safety. Our mass media campaign, with India’s youngest F1 driver Karun Chandok, is directed at educating the people particularly on road safety. This effort has already received international recognition.